Radio Interview: Chris Lehnes with the “LinkedIn Lady”

Radio Interview: Chris Lehnes with the “LinkedIn Lady”

I recognize that many business owners are not familiar with your product, account receivable factoring, can you explain in simplest terms what factoring is and how it works?

1) Not a loan, but purchase of an asset

2) When a B2B business completes a sale — product or service

3) Invoice issued

4) Verify

5) Advance 75%

6) Collect from customer

7) Fee determined based on time 2.5% – 3.0%/mo

8) Balance less fee paid to client

9) Use like a line of credit

10) No caps — can grow as a business grows

You described the cost of your financing as 2.5% – 3.0% per month, that sounds expensive. How do you justify that cost to your customers?

1) Only expensive if compare to bank financing

2) Not an option for our clients

3) If can get bank loan, do it

4) VC /Equity — give up ownership, share of profits, voting rights

5) Incremental business

6) Stronger margin businesses

You mentioned that part of your process is to be in direct contact with your clients’ customers. I can imagine that might make some business owners nervous. How do you interact with their customers and how do you put your clients’ minds at ease that you will not do anything to jeopardize their customer relationships?

Every prospective client concerned about this

Worried about perceptions Never a problem d. Larger companies — flip a switch in AP system e. Will notify by letter of financing arrangement f. All payment flow through factoring company g. Late payments are handled collaboratively h. Can provide comfort by speaking to existing clients What types of businesses are good candidates for factoring? i. Wide variety of B2B businesses with good quality customers j. Mfg k. Wholesalers l. Distributors m. Staffing n. Consulting o. New, Quickly Growing or struggling p. Not Bankable, good customers For what purposes can a company use factoring proceeds? q. Factor does not control how funds are use r. Project financing s. Bridge financing t. Inventory purchase u. Business acquisition What information should a business owner expect to provide to apply to be approved for a factoring facility? v. Very simple application process w. No financial statements, no tax returns, no personal credit check x. AR Aging y. Customer list z. Lien on AR aa. Margins bb. Our analysis is on the creditworthiness of the customers, not the financial condition of client

How long does the process take?

Proposal in 24 hours Funding in 3-5 days with no surprises Longer if bank in place.

Can you give some examples of businesses you have worked with and how factoring was able to help them?

Consumer Electronic Manufacturer Established Business Seller of low-end tables, e-readers, mp3 players Great customers — Wal-Mart, Target, Amazon, Kohls Defective product shipped High returns rates Defaulted on bank covenants Paying down bank loan, but need financing ASAP to meet working capital needs No other banks would touch it and other factors turned down due to size and industry Introduced to them last week, expect to fund this week Commercial Printer Well-established Recently acquired by our client using seller financing Relationship with seller was strained but operating results not strong enough to support bank loan Client leveraged equipment to raise cash to pay off seller, but was not sufficient to meet working capital needs We factored receivables to provide the operating capital they need until business qualifies for bank financing Security Software provider Merger planned, but fell through,

Neglected financials, product development Revenues down — no longer bankable Other factors shied away due to industry and past issues with management How does Versant Funding differentiate itself from all the other factoring companies out there? Small company Nimble Easy access to decision maker Larger, more complex transactions Reporting capabilities — information is vital Since any company in the factoring business must have significant expertise when it comes to account receivable management, what tips could you provide our listeners on how best to handle their accounts receivable. Be cautious of excitement over a new sale Know your customer Show care in terms you offer Research credit worthiness of customer Say no Reporting system Assign responsibility for AR management Stay on top of accounts Contact customers regularly Avoid customer concentrations

Contact me to learn more: Chris Lehnes | 203-664-1535 | clehnes@chrislehnes.com

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